What is the endocannabinoid system (ECS)?

Discovered by scientists in the 1990’s, little is known about the endocannabidnoid system relative to other processes in the human body. In very simplistic terms, the endocannabinoid system (ECS) is a powerful homeostatic (maintains balance) regulator that influences every system in the body from the central nervous system to the skin.

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What is homeostasis?

When CBD companies refer to homeostasis they’re referring to the role that cannabis compounds (cannabinoids) can have in maintaining balance via the Endocannabinoid System (ECS).

From Kahn Academy:
Biological systems like those of your body are constantly being pushed away from their balance points. For instance, when you exercise, your muscles increase heat production, nudging your body temperature upward. Similarly, when you drink a glass of fruit juice, your blood glucose goes up. Homeostasis depends on the ability of your body to detect and oppose these changes.

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What is PCR CBD Oil?

The acronym “PCR” stands for “Phyto-Cannabinoid Rich” Hemp Oil, also commonly referred to as “full spectrum” CBD oil. The terms “PCR” + “CBD+ and “full spectrum CBD oil” are essentially the same thing. One of the many theraputic molecules found in the hemp plant is commonly referred to as “CBD” but CBD is not just one thing. CBD is actually part of a family of molecules called “cabbabinoids.”

Confused yet? Well the truth of the matter is that not all CBD oils on the market are not truly full spectrum CBD because they only contain CBD isolates or have been chemically blended in a lab to create a combination “full spectrum” CBD product. In order to be really considered a PCR (full spectrum) CBD product, it must be grown from high quality organic hemp that is full spectrum by nature.

Why doesn’t everybody just grow full spectrum hemp? Because growing organic full spectrum hemp and undertaking the process of creating nanoemulsified CBD oil is expensive and time consuming. But the result is a highly superior product with a greater medicinal value. Over 95% of the CBD oils on the market to not actually meet the standards to be called PCR CBD. M Brand CBD products are true full spectrum USDA certified organic medicinal grade products.

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Do I need a prescription for CBD oil?

No. There are two types of CBD oil that you can buy legally, CBD:THC combinations and CBD oil. MCBD sells THC-free CBD oil that is legal to purchase without a prescription. CBD:THC (in states where cannabis is legal for recreation or medical uses) requires either a prescription or full legalization in your state.

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